Importance of Digital marketing Mornington
If you’re producing the wireframes for the process flow and the page layouts, you’re heavily involved in conversion rate optimisation. Do you own it?
If you’re writing the code that produces the pages and functionality within a process, you’re heavily involved in conversion rate optimisation. Do you own it?
If you’re responsible for driving the traffic into your site and ensuring as many convert (register, buy, subscribe, etc.), then you’re heavily involved in conversion rate optimisation. Do you own it?
You’re probably sensing a trend here.
Conversion rate optimisation clearly affects people across many areas of a business, making it very difficult to pin ownership on one department or person.
And when no one owns an activity, it usually goes one of two ways.
1. It either gets neglected and doesn’t happen, or
2. You spend a lot of time arguing and achieved nothing
So, how do you determine who owns it?
I don’t have a definitive answer – though I do have an opinion – but I’d love to know how it’s done in other companies. I know there are some very bright people out there who must have gone through this thought process before, so it’d be great if you could share your opinion in the comments.
So, my opinion?
I think you need to go back to a question I asked earlier: